The Intimate
$150
2 guests · 2‑hour experience. The romantic essentials, beautifully styled.
All case studies
Selected work · Hospitality
Willow & Rosé
A booking‑first website redesign for a luxury picnic‑experience brand in Katy & Houston, Texas.
Katy · Houston, TX
Beautifully Curated Moments
Luxury picnic styling & event design
The Challenge
An elegant service with a generic web presence
Willow & Rosé delivers boho‑luxe picnic experiences — florals, candlelight, layered linens, golden‑hour styling. But bookings were happening through scattered DMs, and the website didn't communicate the premium nature of the service or capture qualified inquiries. Visitors couldn't quickly understand packages, pricing, or how to reserve.
The Solution
A booking‑first experience that sells the feeling
We rebuilt the site around the booking decision. Three clearly productized packages — The Intimate ($150), The Gathering ($200, most popular), and The Celebration ($280) — anchor the page, supported by immersive gallery storytelling, an add‑ons section, social proof, and a streamlined inquiry flow designed to reduce friction at every step.
The Process
Discovery → brand system → build
01
Discovery
Mapped the customer journey from inspiration to paid reservation.
02
Brand system
Defined a soft, romantic boho‑luxe visual language with intentional whitespace.
03
Build & launch
Shipped a fast, mobile‑first site with structured packages, add‑ons, and an inquiry form.
The deliverable
Three packages, one clear decision
The Gathering · Popular
$200
3–4 guests · 3‑hour experience. The signature offering for celebrations.
The Celebration
$280
5–8 guests · 4‑hour experience with an on‑site host start to finish.
The results
A site that finally matches the experience
3
Productized packages replacing ad‑hoc quotes
100+
Events styled and showcased
5★
Average client rating
7‑day
Booking availability surfaced clearly
★★★★★
“The redesign matched our brand perfectly and made booking effortless. It finally looks like the experience we deliver.”
W
FounderWillow & Rosé
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